For nine years I have been curating the project with independent artists, festivals, art institutions and brands. I put a team together for each task — photographers, video production, designers — and hold the visual language from the poster to the merch production run.
A contemporary restaurant serving a quality experience in a fast-food format. The brand needed a design code — fast, bright and minimal at the same time, aimed at a young urban audience: grotesque lettering and playful characters in warm brand colours that add comfort against metal surfaces. My task was to expand the character universe so the brand reads closer and more recognisable, and to build a menu system that works for guests.
A restaurant in Paris that immerses its guests in Colombian culture. The owners — Colombians long at home in Parisian life — bring two cuisines together and surround the place with authentic Colombian traditions. I ran the communication design and merch so the restaurant could state its identity clearly on a deeply multicultural Paris scene.
Art director and communication designer. Since 2017 I have been building the visual language for music, restaurants and merch — from identity to production run.
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